5 Actionable Tips to Make the Most of Your GMB Listings
Google My Business (GMB) is a valuable resource when it comes building business visibility and optimizing for local searches. It is a core component in many search engine optimization (SEO) strategies and digital marketing campaigns.
If done right, GMB listing can dramatically improve the chance of your business getting noticed online. In this article, we present you five valuable tips to maximize the power of this great resource that Google offers you for free.
Provide Every Bit of Information Required
When creating your GMB profile, Google will ask several questions about your business. You should leave no category unfilled and no question unanswered. You don’t want to risk other people adding missing information to your listing.
You want to ensure that all the information in your GMB listing is accurate and posted by you. You also want to ensure that a prospective customer can find every information they want about your business. It’s essential, therefore, to provide all the information requested.
It’s also worth noting that Google recently added a business description option, which allows adding some details to a business listing in 750 characters. You can incorporate your keywords in the additional details you provide here.
Take Advantage of The Google Posts Feature
The Google Posts feature can be accessed by navigating to “posts” in the left-hand menu. You can use this feature to promote special events and offers or to highlight a specific product or service your business is offering.
While Google Posts are quite easy and quick to create, there are usually not many of them on the search engine results pages. As such, they provide an excellent opportunity to stand out on Google.
Capitalize on Reviews
If handled correctly, reviews can help you stand out on the flooded local search results. To begin with, you need to aggressively nurture reviews and encourage your customers to leave some feedback after purchasing your product or service.
Also, strive to respond to both negative and positive reviews. At least 60 percent of prospective customers rely on online reviews to judge the credibility of local businesses, many of which don’t respond to reviews. Therefore, responding to reviews will give your business a competitive edge.
Pay attention to insights
Another valuable feature of GMB is the insights section, which provides graphs and data about your listing. It allows you to see how many clicks you’ve received, and on which parts of your GMB platform. You can also determine where your business stands in relation to others. The Insights feature is really useful when it comes to staying up to date with trends and information that promote your relevance and visibility.
You may have all it takes to create a comprehensive, professional-looking GMB listing as well as the technical know-how to manage multiple GMB listings, but all that would be meaningless if you can’t maintain constant engagement with your listing.
Google Posts can prove valuable when it comes to maintaining your GMB listing. You can create small, social media-type posts to solidify your online presence and provide useful content for those who find your listing.
To achieve digital marketing success, you can leverage GMB listings. To make the most of your GMB listing, you want to provide all the information Google requires, capitalize on Google Posts, take advantage of reviews, pay attention to insights, and remain active.